Everwood

Branding + brand identity

Brand standards development

Web content writing and asset management

Design for printed marketing materials

Everwood, a high-end door manufacturer, had recently changed owners and was re-branding and developing a new website. I led the re-brand, creating a voice and identity that matched the luxury products and incorporated the family-run, handcrafted aspect of the business. I selected a palette to match, and developed a brand standards document.

I wrote and inputted content and photos on the website. I also created a brochure (that featured a door that “opened”) as the final promotional piece for the re-introduction of the company.